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Studying the Relationship between Leadership Brand Code and Organizational Commitment in IT Companies

Mohammad Mahmoudi Meymand1, Maryam Hajishams2 ABSTRACT The aim of this paper is to study the relationship between leadership brand code and organizational commitment. As a competitive advantage, leadership brand creates a kind of sprit and belief among the staff and managers in the company, and enables them to serve their market promises. In this study,...
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